As a resident of an Amenify property, you now have access to local service providers who are ready to help with day-to-day tasks like walking your dog, cleaning your apartment, working out and more. However, we realize you likely have no idea who you’re hiring to do these tasks.

So, we’d like to introduce you! If you live at an Amenify property in the Greater Denver Area, then keep reading to get to know Justin Roome and the team at Edge Fitness and Wellness, a Denver-based personal training and wellness company. If you like what you read and want to hire the Edge Fitness team for your health & wellness goals then you can get started by clicking here or using the links at the end of this post.

Tell us about the history of Edge Fitness and Edge Wellness. How did you start these businesses? What made you want to get into fitness and health?

I went through a bunch of jobs and wasn’t sure what I wanted to do. They were jobs that just paid the bills. One day I saw a guy running down the street and he wasn’t in the best shape. He was sluggish, overweight, and looked miserable. To me, it was inspirational. I saw him as someone who was making the effort to make a positive change in their lives. I realized I had a passion for that and wanted to make a positive change for others through fitness. The next day I started to pursue my certification and went to work for a corporate gym. Eventually, I realized they didn’t care about the client and it was all about the money for them, which ultimately led to my decision to start Edge Fitness. Edge Fitness began as a personal training company that eventually grew into Edge Wellness when we shifted our focus to a more holistic approach. We started adding services like rehabilitative massage, yoga classes, screening etc. This helped me create a positive change in all aspects of people’s lives.

What is your favorite part of your career in fitness/wellness?

By far my favorite part is seeing the difference that I’m able to make in people’s lives – not just physically but mentally and emotionally as well. A lot of positive changes happen as people start to view themselves as more physically, mentally, and emotionally fit.

What’s your favorite outdoor workout spot in Colorado?

I don’t want to be cliche by just saying an amazing spot like Red Rocks! So, my favorite spot is Clement Park in Littleton. Everybody works out at popular spots like Red Rocks but Clement Park is my favorite spot because it’s where my own personal fitness journey started. I began by running around the lake and then progressed to fitness routines in the park and eventually I started teaching fitness classes there.

What challenges have you faced in your business? How have you overcome them?

One of the biggest challenges I’ve faced is the competition. Trainers seem to be a dime-a-dozen and are EVERYWHERE. In today’s world, you may not even need a certification, you just need to look good and teach fitness tips and people will follow you. I struggle with this because I don’t have the typical “trainer look” but have the experience and certifications. Today, someone can hire a trainer, get buff and fit, and start getting clients to work with them. That’s the power of social media and it’s a struggle for my business.

The best way I’ve found to overcome this is by simply being a real person. I don’t tell my clients there’s any quick fix, or that meeting fitness goals will be easy. I provide tips on how you can make a plan and stick to it, but I know by giving them diet plans and unreachable targets, I’m setting them up for failure. My clients are drawn to me because they can tell I’m not trying to be fake and simply take their money.

What advice do you have for people who want to work fitness into their busy schedules?

Put aside a few hours a week, even if it’s just 2-3 hours, to work out. You’re not busy 24/7. Even if you wake up 15 minutes earlier and go for a short run or quick workout in the gym downstairs. If you try to just randomly fit a workout into your day at some point, you won’t do it. It has to be strategic. You’ve got to plan for it.

Also, get accustomed to not just sitting in front of the TV. Don’t sit down when you get home just because you’re tired, make it a habit to watch one quick show/episode and then go work out or do something productive. This will create good habits and help you fit workouts, and other goals, into your daily life.

What is your favorite workout routine or exercise?

Deadlifting. It’s one of my favorites because it targets your entire body from top to bottom. It gets your heart rate going so it effectively gets your cardio in. BUT anyone can do it whether you’re age 5 or 80. A lot of people get intimidated when they see deadlifting videos, but I teach my clients how to properly do it. It’s all about technique and form and can even help with posture. Doing deadlifts properly actually alleviates pain and soreness from staring down at your phone and computer all day and helps with a healthy posture.

What’s your favorite song to workout to? What about to relieve stress?

The song I use to get pumped up is “Party Hard” by Andrew WK. I start listening to it right before I begin a workout and then I’ll go out there all pumped up and ready to go! For stress relief or calming down, I love listening to John Mayer. If not him, I’ll often choose classical music.

How did you start working with Amenify and how have we helped your business(es)?

I started working with Amenify after I began training a woman about two years ago and she happened to be the wife of an Amenify employee. Luckily, she ended up connecting me!

Amenify has helped my company immensely. Before I started working with Amenify, I was struggling to get exposure and clients. I was putting hundreds of dollars towards marketing each month and trying to get my business off the ground. After partnering with Amenify, I was able to cancel all the marketing I was doing because the clients were coming to me. Since then, my client base has grown exponentially. I’ve even gotten referrals from Amenify residents to their neighbors.

What alternative career path might you have taken if you didn’t start Edge Fitness/Wellness?

Restaurant management or photography. My undergraduate degree is in restaurant management. But on the creative side, before I went to college I wanted to be a photographer. I learned the old school photography in the darkroom with film etc. I have a new digital camera that I love to use but I’m just not as skilled with the digital camera as I was with the film version. If I went with the restaurant management route, I would’ve loved to open up a small cafe or bakery.

What do you do in your free time?

Besides workout? I spend time with my family and I love to cook. That’s probably my favorite thing to do. I go for bike rides (not for a workout, more leisurely) and love snowboarding and mountain biking, hiking etc.

You like to cook! What’s your favorite recipe?
Oh man, I don’t know. I make a lot of great meals! 😉

Okay, what’s your family’s favorite?
My fresh chicken tacos – they love them! Everything on them is fresh (the salsa, chicken etc.).

What is your dream travel destination?

I really want to go to New Zealand or Iceland! The pictures from those places just look so beautiful. I’m not a big city guy so I love the open countryside and peaceful feel of these countries.

Do you have any pets?

I have two dogs. One is a chocolate lab named Dean Winchester (Dean for short, we only call him by his full name when we’re mad at him) and a little Boston terrier mix named Tuff. 

Anything else you’d like to share with Amenify residents?

Take advantage of what you have, while you have it. Not many people just have to walk downstairs to a free gym for their fitness needs. One day you may move out of your apartment to your own house and you’ll have to go back to paying for that gym membership or full prices for a personal trainer or massage. Now is the time to take that leap and make a difference in your health…when access is easy and prices are low!

Click the links to learn more about Amenify’s personal training and massage services. If you live at an Amenify property and are interested in booking a personal training session or massage, please log in to get started.

Lastly, if you have any questions for Justin and the Edge Fitness team, be sure to leave them in the comments!