Amenify Announces Oversubscribed Financing for the Next Generation of Home Services & Commerce
Our mission: create win-wins for local communities by powering Resident Home Services and Commerce at scale.
With 7x User Growth, Amenify Raises Capital To Connect 10+ Million Residents with 500,000+ Merchants and Local Service Providers
Amenify is encouraged to announce a new oversubscribed capital raise, led by UnitLeader with participation from existing and new investors, including Epic Capital. This funding will be used to scale our platform and support our growing Resident base, AI toolkits, and advance our mission to transform the home into a commerce engine, powered by technology and trusted partnerships.
Platform Momentum
Amenify has accomplished several exciting milestones in 2025, including:
Increased active users by 7x in the last 8 months
Added 500,000 merchants to our platform
Enabled residents to shop, book, and track services in 1,000+ cities
Launched our AI chatbot to improve Resident UX and help Pros in the field
Signed major enterprise partnerships with Entrata, RealPage, and others to power home services and commerce for millions of Residents.
How It Works
Amenify partners with resident platforms and property managers to benefit all players in the ecosystem:
Property Managers can engage and retain residents with gifts, save money on leasing incentives, and provide concierge support at scale. This is now available in one app using Amenify’s API for enterprise platforms (e.g., Entrata, Realpage, or the PMS used by the property manager).
Residents benefit from improved trust, support, and value. Residents save hundreds of dollars per year towards 500,000+ merchants, including McDonald's, Burger King, Subway, Safeway, HEB, and more, plus Amenify’s vetted and tracked service providers using our Service Provider application to reduce costs for marketing and compliance, and increase daily efficiency >30%. Amenify Pros include housekeepers, handymen, chore teams, pet care pros, and more.
Third-Party Businesses and Merchants form long-term relationships with local residents using Amenify’s proprietary tools, data, and access, uniquely integrated into the resident's lifestyle (e.g., “thanks for moving in / paying rent / renewing your lease”). This AI-powered personalization provides a win-win conversion.
Entrata Homebody selected Amenify to help with Home Services and Resident Commerce for millions of units, announced in July 2025 here — https://www.entrata.com/press/entrata-partners-with-amenify
Full Stack Infrastructure for Loyalty and Commerce
Our unique approach combines demand generation with scalable fulfillment. Amenify provides:
Scalable platform for booking, tracking, and subscription bundling of home services and products
Service dispatching, route planning, dynamic pricing, communication and field tools for Service Pros in the field
AI/ML for personalized marketing touchpoint campaigns, daily operations, customer support, training, fraud prevention, productivity, and more
Merchant toolkit and APIs to drive local traffic and repeat purchasing
Industry-first whitelabeled APIs for partners and merchant integration at scale.
Personalization Meets Commerce: Opportunities for Merchants
Think: The right product, at the right time, for the right consumer.
Amenify’s platform integrates with back-end databases for Property Manager Companies, unlocking the power of data. When overlaid against what Residents buy, this provides 1st party intelligence into their preferences, transaction patterns, and engagement behaviors.
Some example insights from our current data:
56% Female, 44% Male
Average Age: 32 years old
59% Pet Owners
Most common purchases: food delivery, groceries, e-commerce, cleaning services, home maintenance, and chores
Unique timing relative to a consumer’s lifestyle (move-in date, renewals, etc.)
Amenify doesn’t just provide access — Amenify delivers intent-based personalization powered by Amenify’s AI. We know:
Which residents have just moved in (and need household items, groceries, and local services)
Which residents own pets (and need food, walking, or grooming).
Which residents just paid rent — and could benefit from real-time neighborhood perks.
This data isn’t modeled — it’s opt-in, real-time, and activated across our platform partners. It enables brands to reach renters not just at scale, but at the right time — at move-in, at renewal, or after a service request.
Amenify knows when a resident pays rent, where they shop, and what categories they engage with. This can enable card-linked offers, targeted spend incentives, and retention campaigns, especially with potential for co-branded products tied to property perks. Think: bundle localized offers (“$10 off your first 3 deliveries” or “Ride to your favorite local spot” post-move-in or post-maintenance) with household service events and personalization (e.g., targeting residents without a car or frequent grocery buyers).
A Flywheel In Motion
Why Scale Matters
While others chase loyalty with one-time rewards, we’re building the infrastructure that drives loyalty, spanning local commerce, fulfillment, and real estate software integration. Residents want value they can use every day, with brands they recognize and with services they trust. We’re delivering that.
"Amenify’s model creates a rare flywheel. They are working to help major platforms like Entrata, which is a win-win for both sides. Then Amenify grows its resident base, which attracts more businesses and merchants. More integrated services and merchants mean more usage, retention, and further scale — and everyone wins: Residents, partners, merchants, and Amenify.”
— Dana Zeff, Amenify Board Member and Investor
Dana is an industry veteran, bringing decades of expertise in multifamily innovation. Prior to launching UnitLeader’s investment platform, she founded Leaselabs, which was acquired by Realpage in 2018.
What’s Ahead
This capital will help Amenify:
Expand AI-based resident commerce to millions of additional residents
Integrate our marketplace platform with more national brands and merchants
Deepen API integrations with platform partners for seamless product and marketing
Support Amenify Pros with the next set of field tools and an integrated training flow
Launch embedded financial tools that benefit renters and owners alike
“It’s exciting, resident commerce is a fun place to be working right now. This injection of capital helps us keep our heads down and focus on replicating our success model. ”
— Everett Lynn, Founder, CEO of Amenify
“AI is already powering the next generation of resident experiences. Distribution and network effects are emerging as the key differentiators—and with deep partner integrations, Amenify is positioned to become the default technology platform for in-home services and products at scale” — Danish Chopra, Co-Founder, CTO/COO of Amenify.
We’re grateful for the support of our customers, partners, property managers, and investors. We’re just getting started.
— Team Amenify
