Case Study Results

Amenify is a fully integrated resident marketplace, not a coupon program or affiliate platform. Because Amenify is embedded directly into your community and resident lifecycle, we achieve 60%+ recurring resident usage across services like cleaning, handyman, food, and shopping.

This allows Amenify to take a small loss on the first gift or concession (a proven loss-leader strategy), while generating sustainable margin through ongoing resident activity. Unlike third-party gift cards or one-time vendors, Amenify owns the end-to-end experience, fulfillment, support, and repeat purchasing—enabling significantly better economics for both sides.

Amenify gifts are not gift cards. Residents receive Amenify Cash, which can be used across thousands of services and products inside the Amenify platform—including home services, food, grocery, and retail.

Managers can gift Amenify Cash, giving residents the flexibility to choose what matters most to them. This dramatically increases perceived value and creates a new lifestyle amenity for the property—while giving operators more control, better tracking, and meaningful savings compared to traditional cash, Visa cards, or single-merchant credits.

With Amenify, operators typically pay ~80% of the concession value while the resident receives 100% of the value. Example:

• You offer a $1,000 leasing concession (Amenify Cash)

• Amenify invoices only ~$800

• Resident still experiences the full $1,000 benefit

This structure alone can save tens of thousands to millions annually for larger portfolios, while delivering a better resident experience than rent discounts or prepaid cards.

Amenify has a proven resident awareness and activation process designed to ensure residents know about their gift and feel supported using it. This includes:

• Live Amenify concierge outreach that proactively calls residents to guide them through redemption and ordering

• A tested workflow of automated emails and text messages that notify residents when gifts are loaded and remind them before expiration

• On-property marketing materials delivered to each community to reinforce awareness

• Collaboration with onsite and regional teams to embed gift messaging into your existing automated resident templates (move-in, renewal, and event communications)

Because awareness, reminders, and live support are built into the program, Amenify consistently drives high resident engagement without creating additional work for your onsite teams.

Amenify supports automated gifting and concessions across the resident lifecycle, including:

• Move-in / Welcome gifts

• Leasing concessions

• Renewal incentives

• Monthly resident appreciation

• Maintenance recovery or service apologies

• Birthdays and holidays

All gifting can be event-triggered and automated based on your property data—no manual tracking required.

After onboarding - none. Amenify is designed to run in the background.

• Lifecycle gifts are triggered automatically via integration or simple uploads

• Amenify handles resident communication, reminders, and support

• No dashboards or daily management required

• Teams receive simple reporting, not another system to manage or login

Most operators report saving ~1 hour per unit per year in coordination time alone for gifts. 

Amenify provides live concierge support via phone, text, and chat for residents.
If there’s a fulfillment or quality issue, Amenify handles it directly—including refunds or service recovery—without involving your onsite team.

If a resident shares a negative experience with a Property Manager, Amenify has a VIP Client Services team who can act same day to resolve the issue and insure resident satisfaction. 

Resident satisfaction is guaranteed at the platform level.

No long-term contracts are required for Resident Gifts and Concessions.

• Month-to-month billing

• 30-day cancellation

• Simple per-event or per-unit pricing

This makes Amenify easy to pilot, scale, or adjust as market conditions change.

Rent discounts are invisible after signing and permanently reduce revenue. In fact concessions are a top 5 expense line item. Amenify concessions are:

• Visible and experiential

• Used across multiple moments, not once

• More cost-effective for the operator

Residents remember experiences—especially services that make their life easier—not line items on a ledger.

Amenify does not operate an open marketplace. All service professionals are:

• Vetted and insured

• Trained on Amenify’s standards and property-specific requirements

• Actively managed using Amenify’s provider technology

Quality control includes:

• Real-time job tracking and geolocation

• Automated confirmations and reminders

• Post-service ratings and reviews

• Ongoing performance scoring and replacement of underperforming providers

Only the top-performing providers remain active in the network.

No. Residents contract directly with Amenify, and Amenify carries enterprise-grade insurance coverage and indemnification protections.

Amenify also requires all service providers to carry their own insurance and comply with Amenify’s policies. This structure removes operational and legal exposure from the property.