Resident Gifts Finally Get Real Innovation - AutoGifts by Amenify
AutoGifts™ by Amenify
For years, resident gifting in multifamily has been treated as a courtesy line item:
welcome baskets, renewal gift cards, Logo swag. A one hit wonder, expensive, with a manual process for ordering, assembly, and delivery.
This is well-intentioned - but ineffective for its inability to create a heartbeat of meaningful connection or add value to a property.
At the same time, concessions have quietly become one of the significant headwinds to NOI growth, often ranking in the top five operating expenses for operators. The industry response has largely been to spend more - when the real opportunity is to spend differently.
Renters are now in the driver seat
Resident turnover expenses are at an all time high increasing the need for retention
Marketing expenses are at an all time high, increasing the need for referrals and resident reviews
Rent growth was flat for all of 2025
Competition in key markets is oversaturated
That delta alone reframes the conversation. Resident experience is a lifecycle, not a touchpoint.
Why Traditional Gifts Underperform
Traditional gifts & marketplaces
Most gifting programs solve a moment, not an ongoing operational need — which limits impact over time.
One-off sends with limited reuse
Residents leave your ecosystem to redeem
No ongoing engagement or learning
Thin margins with little compounding value
Your Amenify Marketplace
This approach keeps value inside your property while turning gifting into a repeatable, low-lift program.
One marketplace supporting multiple use cases
Services and merchants integrated directly into your experience
Repeat resident engagement without added onsite effort
Higher, more sustainable margins over time
Residents don’t remember gifts.
They remember the effort removed.
That’s why the most effective programs we see today are service-driven, not merchandise-driven.
Amenify AutoGifts
Your properties feature a centralized online resident marketplace for local services and e-commerce, designed to deliver everyday value not one-time perks.
Amenify AutoGifts automates resident gifting across key lifecycle moments:
Move-in
Lease renewal
Concessions and recovery
And more
Why it works:
Save Money: Optimize gifting and concession spend without increasing budgets
Save Time: Eliminate manual purchasing, assembly, tracking, and onsite coordination
How it works
Managers fund a single amount upfront, and Amenify handles the execution end-to-end — from resident delivery to service quality.
1. Manager submits the budget
A simple form with resident details and a dollar amount (for example, $2,000).
2. Full value goes to the resident
The entire amount is loaded into the resident’s Amenify account. Concierge setup and communication are handled via email and text.
3. Manager is billed at a discount
Amenify invoices the manager monthly for 80% of the funded amount (for example, $1,600), retaining 20%.
4. Resident experience is protected
Any service issues - including partial or full refunds — are managed directly with the resident, without onsite involvement.
5. Meaningful cost savings at scale
Concessions are a top-five multifamily expense. This model helps operators save tens of thousands to millions annually while maintaining resident satisfaction.
Your Residents Heartbeat
Residents spend on what THEY want
Professional Services - Cleaning & Chores ✨ Online Shopping 10000+ Products 🛍️
Restaurant Delivery - Local dining options 🍕 7-Day Support - Live concierge help 💬
Pricing
The Bottom Line
Does AutoGifts save us money: Yes, 50-90% off retail prices
Does AutoGifts save us time: Yes, no Manager work
Does Amenify add value as an amenity: Yes, your properties exclusive resident marketplace with concierge support
How long does it take to set up: 24 hours
